Gresham backed West Cornwall Pasty Company hits the road

Gresham Private Equity today announces that the West Cornwall Pasty Company (WCPC), the UK’s market-leading retailer of traditional, quality, handmade Cornish pasties has signed an exclusive partnership with Moto, the UK’s largest motorway service area operator.

Gresham backed the buy-out of WCPC from its shareholders in 2007. The Company currently has 70 sites across the UK and sells over 8 million Cornish pasties every year.

Over the next few years at least 28 West Cornwall Pasty Company franchise kiosks will be opened across Moto locations nationwide. The first newly designed kiosk at the Moto Reading Services West opened this week and the intention is to open up many more by the end of the year.

This week, the West Cornwall Pasty Company also announces the opening of three new kiosks at Twickenham Stadium, the home of England rugby, in time for the start of the 6 Nations.

Gavin Williams, CEO, West Cornwall Pasty Company said: “A handmade Cornish pasty is the perfect hand held hot food to eat on the move and we are extremely excited about our partnership with Moto and the new sites at Twickenham. With Gresham’s support, we look forward to bringing our offer to even more new customers up and down the country.”

Mike O’Brien, Partner, Gresham Private Equity said: “The West Cornwall Pasty Company has a fantastic product and is a strong, highly-recognisable brand. We are confident that road users will welcome the new kiosks in the same way that rail users already have.”